Improve the ability to look after ourselves, support each other and develop better creative leaders.
The education and promotion of industry and workplace cultures that make our industry a place to thrive for ethnically diverse people, women and other non-binary genders, and / or people with disabilities.
Create the conditions and opportunities for new talent embarking on the industry to succeed and make sure that our past practices don't close the door to future opportunities.
Improve the ability of creatives to understand the value of their work, how to present it and be commercially rewarded for the value that it provides, along with creating the relationship boundaries that lead to great creative output.