Nicky is Principal and Co-founder of Sayers Brand Momentum and a highly experienced brand, consumer and cultural strategist. She has helped guide some of Australia’s biggest brands as well as advise Governments and start-ups on impactful and effective brand transformation, marketing strategy and consumer behaviour. Driven by the need to create a cultural shift within organisations, a positive learning environment and creative pipeline for young people Nicky founded The Trenches. An industry wide free youth mentoring program across media, marketing, creative, technology and consulting that has facilitated over 1500 mentoring sessions globally so far.
