Simon’s purpose is to be a creative catalyst for a flourishing world - and over the last decade he’s successfully co-built a business that delivers on that purpose. His agency, The Hallway is one of Australia’s leading indies and as Chief Creative Officer and joint owner, Simon leads a passionate cross-disciplinary team in the development of Affective Ideas: ideas that affect positive impact - for businesses, society and the world at large. In 2022 his Boys Do Cry campaign captured the attention of the world, reaching over 100 million people, encouraging over 40,000 men in Australia to seek help for mental health challenges, and winning a host of national and international accolades. Simon is an outspoken thought leader, passionate educator and mentor, and doting father to two teenage girls.
Aimee is a mental health educator and counselor who currently helps creatives and the general community with integrated therapy services. Aimee started her career in sound engineering before embarking on a colourful and varied career throughout the creative industry, including opening her own creative studio. After almost half a decade of working in the health sector as a counsellor, Aimee combined her therapeutic skills and creative industry experience to create The Hey Mate Project, which offers niche therapeutic support to creative professionals and organisations.
